مهام المدير العام والمدير التنفيذي

It is essential to understand the dynamic relationship between a Professional CEO and the General Manager (GM) within a company. This relationship is often symbolized by the connection between the "Mind and the Body." The Mind is the organ responsible for processing information and issuing commands to the Body for execution. The Mind best represents the role of the General Manager, who is fully accountable for making strategic decisions that serve the organization's best interests. Meanwhile, the Body acts as the bridge between the Mind's thoughts and the external world. The Body takes responsibility for implementing the Mind's decisions. Without the Mind, the Body cannot interact with the external world—a role very similar to that of the CEO, who is entrusted with executing all decisions issued by the General Manager.

Defining the Chief Executive Officer - CEO

A professional CEO is the highest-ranking executive within the organization's internal management structure. They are tasked with planning, coordination, organization, and monitoring all matters related to the company's internal operations. The CEO is also responsible for managing all aspects of the business workflow, collaborating on defining general policies, and reviewing all reports submitted to the management department. Furthermore, they analyze organizational challenges, propose effective solutions, and provide administrative and technical supervision to all employees to enhance their expertise and efficiency, while ensuring strict adherence to health and occupational safety guidelines.

Key Responsibilities of a CEO

• Collaborating in setting the organization's general policies and strategic goals.
• Acting on behalf of the General Manager in their absence or if the position is vacant.
• Breaking down overall organizational goals into smaller, departmental objectives in coordination with the General Manager.
• Analyzing and reviewing the Quality Manual and executive programs before submitting them to the General Manager for approval.
• Providing consultation and participating in plan formulation with the Board of Directors, the General Manager, and department heads.
• Attending periodic meetings to provide guidance, issue internal decisions, and develop appropriate sub-plans.
• Reviewing quality policies and the organizational structure before final submission to the General Manager.
• Cooperating with the Planning and Quality Assurance Manager on high-level administrative procedures.
• Reviewing all employee promotions annually before presenting the files to the General Manager.
• Attending Board of Directors meetings to provide strategic input and opinions.
• Analyzing and reviewing the annual budget before it reaches the General Manager.
• Preparing continuous progress reports for discussion in periodic management meetings.
• Issuing necessary operational decisions to execute plans and representing the company in official meetings and formal events.

Defining the General Manager

The General Manager (GM) represents the highest authority within the company's hierarchy and is the primary individual responsible for management. Acting as the "Number 1" in the administrative system, the GM organizes the pathways of the workflow and serves as the company's main representative in external relations with other institutions. They are fundamentally responsible for establishing the company's overarching strategies and general plans.

Key Responsibilities of a General Manager

• The GM is responsible for overall direction, planning, and coordination, alongside supervising the company's total workflow.
• Providing administrative and technical oversight to ensure the quality of performed work.
• Issuing directives to employees and holding them accountable for performance.
• Identifying employee challenges and working on effective resolutions.
• Bearing full responsibility for the organization's financial status, human resources, and operational requirements.
• Ensuring the integrity of the work system, achieving quality standards, and maintaining organizational safety.
• Being the primary person responsible for profit margins and sales volumes.
• Setting comprehensive plans and supervising their execution by the workforce.
• Monitoring and analyzing periodic reports to compare them with actual operational performance.
• Serving as the main face and representative of the company in external seminars or meetings.
• Holding the ultimate authority for making final, binding organizational decisions.

Read Also: Is the CEO the owner of the company?